"Helping over 10,000 humans to live their best lives since 1987"

ABOUT US
Why WE ARE HERE
With over 35 years of experience, Joe McAuliffe has coached more than 10,000 individuals—from everyday people to professional and Olympic athletes. His clients have ranged in age from 6 to 90 years old, and his unique ability to train across all levels has led to over 500 student athletes earning college scholarships.
A Hall of Fame powerlifter, Joe is a 7-time world champion in PED-free powerlifting, with titles spanning five decades. He holds a Master’s degree in Exercise Science and is a Certified Strength and Conditioning Specialist (CSCS) *Emeritus. Joe continues to push the boundaries of health, longevity, and athletic performance by combining science, passion, and experience to transform lives in and out of the gym.

SUCCESS STORIES
"I lost over 60 pounds of body fat and gained 15 pounds of muscle while curing my lower back injury."
Ryan Metcalfe
2025
"He turned me into the beast I am today and is a big reason why I made the Pro Bowl."
Quenton Nelson
Indianapolis Colts
2018
"God gave me this body and Joe taught me how to use it."
Tara McCaig
June 2001